BenQ announces ZOWIE as the new brand for e-Sports
Brand & Product / 2015-12-10
Taipei, Taiwan, December 10, 2015 — BenQ, the internationally renowned pioneer in monitors designed for e-Sports, today announced that the ZOWIE brand will represent the company’s future releases in this market.
Following the recent announcement of its investment in ZOWIE GEAR, BenQ has further demonstrated its dedication to this segment by adopting ZOWIE as the new brand for its e-sports line. BenQ will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE identity.
All future BenQ e-sports merchandise will be introduced under the ZOWIE name. Combining the core competences of BenQ and ZOWIE, new ZOWIE-branded e-Sports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp..